Increase Your Knowledge On the Local Community

Familiarize yourself with the demographics of the communities you are targeting. Find out country of origins (if other than the U.S.), occupations, schools attended, English proficiency, and other pertinent data. Take this information into account when planning your marketing strategy and program development for this audience.

Is bilingual information necessary?
What schools should I focus on contacting?
When (days & times) can this audience participate in my programs?
Are there special Latino celebrations occurring when I can do outreach?